Bing vs Bard: Which And When To Use

Bing vs Bard: Which And When To Use

Making the Right Choice

Kseniia Bereziuk's portrait
Kseniia Bereziuk
Marketing Manager
Bing vs Bard: Which And When To Use

As of March 2023, there are 14,700 artificial intelligence startups in the United States alone. The AI software market is predicted to reach $126 billion by 2025.

Now, let's talk about ChatGPT's buddies in the AI world – Bard from Google and Bing from Microsoft. They're all a bit different. Bard lets you upload pictures, and Bing was creating images based on what you asked for even before ChatGPT. So, what's the deal? Well, today I'm going to help you figure out if you should go with Bard or Bing when you need, for example, to write an email. Ready for the breakdown?

What is Bing Chat (Copilot)

Formerly known as Bing Chat, Bing AI is a substantial language model (LLM) created by Microsoft. It has been seamlessly integrated into several Microsoft 365 applications such as Word, Excel, Outlook, and Teams. Also, Bing is an AI search engine based on GPT-4.

Bing Chat AI image

What is Bard

Bard is a large language model (LLM) developed by Google AI and launched in March 2023. It's powered by the PaLM and Gemini architectures, allowing it to process and generate human-quality text in response to a wide range of prompts and questions. While other LLMs may excel in specific areas like creative writing or dialogue generation, Bard’s unique strength lies in providing highly informative answers to complex questions, drawing from a vast knowledge base and multiple sources.

Google Bard Image

Bard Vs Bing: Comparison

Search Capabilities

To offer an unbiased perspective, I executed the identical query on both AI platforms. For a side-by-side comparison, refer to the information below.

Bing Chat AI: Assessing Search Capabilities with Its Answers

Bard AI: Assessing Search Capabilities with Its Answers

As you can see, Bing excels in handling complex tasks and providing detailed answers, catering to a wide range of inquiries. Bing offered detailed information backed by sources and corroborating links, whereas Bard presented general facts without supporting evidence.

Winner: Bing AI


Both responses demonstrate creativity in crafting unique and imaginative stories around the given theme. Bard's story leans more towards an emotional and heartwarming narrative, emphasizing the unexpected nature of the friendship. On the other hand, Bing's story incorporates elements of wisdom and shared experiences between the characters, presenting a tale of an extraordinary bond formed in a technologically driven world.

Ultimately, the evaluation of creativity is subjective, and preferences may vary. Some may appreciate the emotional depth in Bard's narrative, while others might be drawn to the wisdom and unconventional nature of the friendship portrayed in Bing's story. But according to my observations, Bard did better.

Bing Chat AI: Assessing Creativity with Its Answers

Bard AI: Assessing Creativity with Its Answers

Winner: Bard


Bard exhibits superior performance across diverse tasks, including language translation, creative text generation, versatile content creation, and informative question-answering. Moreover, Bard demonstrates proficiency in delivering search results across text, image, and voice modalities.

On the other hand, Bing Chat is primarily focused on search responses, specializing in providing information through web-based searches. While Bing Chat is efficient in its domain, Bard's versatility across various tasks and data modalities gives it an edge in terms of adaptability and broad applicability. Bing also generates images based on user queries. You've likely come across the trend of "If I were a Pixar hero?"—that's something Bing is responsible for.

Winner: Bard


Bard is faster than Bing in generating responses, with some users experiencing up to 2-3 times faster response times. This advantage may be due to Bard's architecture and access to Google's massive computational resources. The speed of both AI might be influenced by the intricacy of the requested task, as certain tasks may require more processing time. However, according to general observations, Bard fulfilled previous requests faster.

Winner: Bard


Both AI tools are available for free to all users. Bard search requires a Gmail ID for access, whereas providing an email ID for Bing is optional.

Winner: Bing AI and Bard


To get a comprehensive understanding of the features, I recommend taking a look at the comparison table provided below.

Bing Chat AI or Bard: Comparison of Features of Bard and Bing AI

Bard excels at open-ended questions and requests, creative writing, and factual inquiries, while Bing AI is a strong conversational AI with impressive abilities in code generation and translation. The best choice for you will depend on your specific needs and preferences. The choice depends on specific use cases and preferences. Bard may be preferred for creativity, while Bing AI might suit those prioritizing conversational and factual tasks.

Winner: Bing AI and Bard

Which is Better – Bing or Bard?

To conclude, I recommend reviewing the use cases of both platforms to determine the most suitable one for your specific needs.

Bing Use Cases:

  • Searching for Information (especially helping in research)
  • Finding images
  • Playing games
  • Shopping**:** Bing aids users in finding products and making informed decisions during the online shopping process.

Bard Use Cases:

  • Generating creative text
  • Translating languages:
  • Helping in research
  • Personal assistant

Bing Chat AI or Bard: Comparison of Features of Bard and Bing AI

Future Updates

Bard Updates:

Bard's future promises exciting updates like enhanced factual accuracy and reasoning, more natural conversations, wider creative writing capabilities, integration with more Google products, and availability in more languages. Also, Bard will be able to collaborate with other AI models in the future, which will allow it to leverage the strengths of different models to solve complex problems. By the way, Google is considering open-sourcing Bard's code in the future. This would allow other developers to build upon Bard's capabilities and contribute to its development.

Therefore, we, as a software development company, will keep our finger on the pulse and implement Bard in your projects. While some are concerned about shelling out hundreds of dollars for deploying AI models, the truth is that up to 95% of companies don't. The vast majority of companies are finding ways to integrate AI into their projects without incurring exorbitant costs. This aligns with the idea that advancements in AI tools, frameworks, and cloud services have made these technologies more accessible to businesses of all sizes.

Bing Updates:

Plans include improvements in understanding complex queries, context retention, and the generation of more nuanced responses. Bing AI Chat aims to expand its capabilities for code generation, translation, and image understanding. The development roadmap includes increasing language support, optimizing real-time information processing, and fostering ethical AI practices. Bing AI Chat also envisions tighter integration with Microsoft's suite of products, offering users a seamless and enriched experience in diverse tasks such as searches, learning, planning, and gaming.


The choice between Bing and Bard depends on your specific needs. If you require a thorough analysis supported by sources, Bing is the preferable option. Conversely, for creative text generation, such as poetry, Bard excels.

And what if I told you that AI is no longer something that can be implemented in your projects, but is necessary? With the spread of AI, especially ChatGPT, 35% of global companies report using AI in their business. Notably, 42% of companies have reported exploring AI use within their company.

To address the question of "Why to bother keeping up with current trends?" in brief, the answer lies in the optimization of time, gaining access to novel technologies, and enhancing overall business performance, thereby boosting revenue.

For advice on implementing AI in your business and inquiries about our services, feel free to contact our CEO at As a software development company, our skilled developers are continuously improving their expertise to transform your ideas into reality. We code your ideas.