Social Media Marketing

Social Media Marketing

Top 5 online courses

Nor Newman's portrait
Nor Newman
Chief Executive Officer
Social Media Marketing

Every year, we see new industries and jobs emerging. For the past couple of years, however, social media marketing (SMM) has held a strong position in the job market, which confirms its continued relevance and versatility. Companies worldwide have relied on marketing for decades, but with the rise of social media platforms, they have shifted their focus towards virtual marketing methods. The overwhelming number of SMM spots opening up on a daily basis make it clear that there’s never been a more perfect time to enter the field than 2022. If you’re looking to become a social media marketing pro and want to do so in the comfort of your home, you’ll need to learn more about the top online courses that will provide to you the necessary skillset to succeed in SMM.


You can get an entire Social Media Marketing specialization, offered by Northwestern University on Coursera. The price is $59/month, and you do not need any experience to take the course. There will be instructor feedback available, comprehensive videos, exciting readings, quizzes that you can complete in up to 7 months. To keep things fair, Coursera does allow checking out the course for free, but only for a limited amount of time. In addition to that, it’s possible to get financial aid if you need it. By the end of the course, you will get a certificate and enter the SMM field with the fundamental knowledge and key insights to help you succeed. Coursera


HubSpot Academy offers a wide variety of online courses, including one on Social Media Marketing that’s completely free of charge. Featuring 35+ interactive videos and almost 30 quizzes, this course was designed to be helpful to both novices and experienced professionals. You will cover topics, such as developing an SMM strategy, creating a content strategy, monitoring the pages, measuring social return on investment and a lot more! HubSpot


The Social Media Marketing certification from Hootsuite is best from beginners. You will be able to learn all the basics of SMM, as well as practical skills to generate excellent results. The only disadvantage might be the price that’s currently $199, but after the course you will know what makes a great social media strategy from A to Z. Hootsuite


For just $29.99, Udemy offers a Social Media Marketing Complete Certificate Course that helps both unexperienced and seasoned marketing professionals advance their skills. You will cover an SMM strategy for various platforms, as well as the proper auditing that’s needed to sustain proper performance. There’s a 30-day money-back guarantee in case you’ll need it. udemy

LinkedIn Learning

LikedIn Learning is a great way to acquire new knowledge, as it offers an enormous number of online courses. The pricing is $39.99/month or $229.88/year, but if you’re a college student, you may get access to the platform for free. The Social Media Marketing course takes just an hour to finish and, hence, is perfect for someone who doesn’t have a lot of free time and wants to go through quality learning fast. LinkedInLearning