Every business needs qualified leads. They can be generated via numerous strategies, such as email marketing, content marketing, as well as landing page (LP) and web optimization. However, with over 4.70 billion user worldwide, social media prove to be effective channels for reaching and attracting leads. The most popular platforms for the purpose at hand include Facebook, LinkedIn, Twitter, and Instagram. They enable both B2B and B2C companies to improve targeting, the outreach, and subsequent lead conversion.
Why social media generation is important
Social media generation facilitates effective, relevant, and competitive targeting strategies that help turn the viewers of your content into loyal customers. With the help of particular tips and tricks, businesses can utilize social media platforms to enhance their brand equity, create a lasting positive impression on the followers and carry out their metamorphosis into the aficionados of your product or services.
1. Let testimonials do the work
People often buy something new when they hear about it from someone they either know or don’t know at all. Testimonals, as the popular form of social proof, help create the necessary trust magnet that attract qualified leads and sparks their interest in your product or services. You could share testimonials as a graphic with a text or even a video of a customer.
2. Launch targeted ads promoting special offers
Needless to say, keeping your target audience updated on the most recent special offers, like discounts or bundles, is highly important. Targeted ads can help you reach the right audience that goes beyond your current customers and invite qualified leads to check out your propositions. You can enhance your ad strategy by location, age group, gender, interests, and many more categories that make it possible
3. Host a Live or a virtual event
It’s fair to say that only a few marketing techniques can outdo a live or a virtual conference, during which you get to directly introduce your product or services to your target audience. What makes it even better is the fact that participants have an opportunity to ask questions and increase the number of reasons for why they should become the customers of your business. A lot of people who may not even heard of your company before will likely join the event, significantly boosting the outcomes of your lead generation efforts. The list of social media lead generation tips goes on. You can utilize referral campaigns, automation tools, and countless strategies that all highlight the value of social media through the lens of marketing and sales campaigns.