If you are a web designer or developer, or both, here is the plot of your worst nightmare: Artificial intelligence (AI) will be the end of web design and development. The AI industry is expected to be worth more than $15 trillion by 2030. (source: AIMultiple) This shouldn’t be surprising, as numerous processes, nowadays, heavily rely on AI, including static image recognition, cybersecurity threat prevention, and predictive maintenance. In the world of web design, AI enabled more meaningful and rich experience for the customer through the lens of user experience (UX). That being said, even though the technology has already made its grand entrance into the global markets and obtained well-respected status, it is, nonetheless, in its early stages of “existence.” In other words, AI still feels pretty new to everyone and has to go undergo numerous improvements and alterations to become a trusted tool used alone. Therefore, it’s fair to shift the focus of the discussion from the rivalry between AI and web design to the symbiosis of the two.
What is artificial intelligence (AI)?
Artificial intelligence is “a field that combines computer science and robust datasets, to enable problem-solving.” (source: IBM) It mimics the decision-making capabilities of the human mind which makes it a highly unique and useful technology.
What is web design?
It is the design of websites that appear on the Internet and usually focuses on the user experience (UX) aspects of the website development process. Web design reflects the company’s brand and important information, and it involves planning, conceptualizing, and arranging content online.
The overlap
AI helps simplify the web design process significantly. Specifically, it can be used for the following:
- building a website (e.x., Wix, Zyro, Websitebuilder.com) - assisting with design - creating website elements, such as buttons and images - building user interface (UI) for online stores - creating and improving the appearance of the website.
The use of AI in web design is closely tied to the existing templates that companies can use to create high-quality dynamic websites. Facilitating the font, color, layout, and many other preferences, AI makes it easy for businesses to stand out.
Another popular use of AI happens during search engine optimization (SEO) which helps optimize website traffic and improve the overall performance.
While there are many ways to implement the technology within web design and development, they all are meant to help your company grow.
Wrapping up
AI is an epic tool that has completely transformed the overall world market and introduced new, more simple, ways to achieve business goals creatively and innovatively. While still new, artificial intelligence has already become many companies’ secret sauce that helped them boost their performance in the industry. It’s not hard to guess what the future holds for the technology. At the same time, its contribution to various fields and the merging between them seem to be most valuable in the eyes of both companies and their customers. The overlap between web design and AI opened the doors to countless business possibilities whose number will likely grow in the near future.
